Note: Just some thoughts on the ridiculousness happening right now in corporate America.
Without going into further detail on the State of Georgia, which has its own problems politically, it is not surprising in the least bit that local politicians foolishly ignore history. It is however, surprising to hear the discontent from both liberals and conservatives regarding corporate concerns. What do you expect?
I have wondered for years when American corporate interests would separate from America’s two party lunkhead ideology. To look towards the future it is becoming increasingly clear that major corporate interests – particularly vast consumer goods empires providing services for everyday people – exist for the benefit of all involved. A company like Coca-Cola creates value by selling their products to consumers.
The changes taking place today touch every corner of consumer facing companies from ESG, voting rights, immigration, labor ethics and questions like “what large corps should do with their profits.” Equally as important is how public companies should view growth, market share and profitability. These companies stand to benefit from every person – in some way shape or form – buying their products.
Monoculturalism in America is stifling and it is shifting. From politics to religion and athletics, America is completely enamored with itself and its own local regionalism. This is the land of the free where citizens are allowed to be as successful or as unsuccessful as they want to be, smart or stupid, it does not matter.
Truth be told America is basically a land of three hundred million identity and material obsessed philistines, some generations worse than others. Hopefully that will change, but for the time being the monoculture of the USA is all about money, consumption and materialistic possessions. The issue trickles down to corporations, and as demographics shift and people become more aware it’s no longer a small segment of the population that these corporations are targeting.
If you are puzzled by 2020 / 2021 corporate actions, don’t be. Why would public corporate concerns risk economic loss over something as fleeting as politics? They simply cannot afford to take the side of the oppressor or the oppressed; unless it benefits their customer base. Corporate America is terrified of being canceled by customers. How long will this last?
In closing, corporate America should just carry-on being corporate America. Create a sub brand to appease those with the “woke mind virus.” However, also understand that this is a dynamic free market. If corporate America allows themselves to slip too far, a new entrant to the market will come.